Building Brand Awareness with Google Adwords

Google Adwords can help you build brand awareness and increase positive associations of your businesses and its products and services. There are a number of ways people can interact with your brand and these include spending time on your site, downloading your app, watching your videos and communicating with other customers. Display Network The display […]

How to Outrank Competitors on Google Adwords

One of the difficulties of managing Adwords campaigns is trying to outrank a competitor that is determined to take top position in the sponsored ads. This can easily turn in to a very expensive task if two competitors have locked horns for the number 1 spot. Your Auction Insights Report is a valuable report that […]

How to improve keyword Quality Scores

Quality Score (QS) is one of the key features of an Adwords campaign that could determine true success from failure. The quality score for each keyword is rated on a scale of 1-10 and it is an estimate of the quality of your ads and landing pages triggered by your keywords. It’s one of two […]

SEO v PPC: How Do They Match Up?

SEO and PPC are two of the most popular digital channels for online marketers and website owners. Both pose a challenge in budget and resource allocation and how their implementation and management are undertaken. Here are some truths you will often hear regarding SEO and PPC and that you need to take into consideration as […]

AdWords Campaign vs. Ad Groups: How to Setup and Structure Your PPC Account

Many advertisers fail to structure their PPC Adwords Campaigns and Ad Groups appropriately to make their Ads more effective. In fact, this is one of the biggest mistakes that both beginners and seasoned advertisers make and until they correct this, they get little benefit from their accounts. The reality is your campaigns and ad groups […]

Reduce Pay Per Click Costs: 4 Tips to Lower Your PPC Cost

So you want to reduce your Pay Per Click Costs and maintain your traffic volumes, click through rates and conversion rates? There are a number of ways you can make this possible and it will all depend on your goals, budget and various other factors. Here are 4 tips to help you reduce pay per […]

Using Google AdWords for Marketing Research

Google Adwords equips you with the resources you need to carry out quantitative Marketing Research for a fraction of the cost. It provides you with demographic, geographic, keyword, category, device and placement data that assist you to gain a deeper insight with your target markets. The two main tools are the Keyword Planner and Display […]

Competitor Spoiling Tactics on Google AdWords

So you’ve researched your keywords and target market, built your Ads and are ready to launch your campaigns and realise big profits from Google AdWords. However, you haven’t factored one key element – your competitors. Competitors will often react to any additions, changes, updates or revisions you make to your Ads on Google to counter […]

Effective AdWords Implementation for Local Service Businesses

I’ll highlight some of the key features that every local service business should implement in Google AdWords – especially service businesses targeting local consumers. Some features are essential and some are nice to have and they all help to differentiate your business, boost click through rate (CTR) and ultimately improve Return On Ad Spend (ROAS). […]

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